Helping with any of your business needs
Every business is a brand. Our tagline is “If you don’t have a brand you’re only competing on price”. But – while it’s a great tagline that gets people interested – it’s actually false.
If you’re known for being the cheapest guy around, that’s a brand, too, isn’t it? Everything that can be judged on it’s value and can be remembered is automatically a brand. And this includes people.
So how is the world perceiving you or your sales staff? Does the way you dress, your smile or how you open and close a conversation impact how people judge your value? You bet.
How many people buy shampoo because of the exact ingredients and how many – if they’re honest – have no idea what’s inside when they make the purchase decision. The color of the bottle, the type, size and price simply helped them answer the following question: “Am I the type of person who (should, may, will) buy this?”.
Helping prospects answer this question is the core task of branding. There are many great graphic designers out there. Our service's to my clients goes beyond the usual job description of a designer and developer.
As brand designers Vivid Obsession help businesses define their audience to help the client make informed decisions about buying their product or service. We remove the clutter and make it look beautiful. Vivid Obsession eliminates the fluff and creates an interface your client wants to interact with.
From products to companies
Brand recognition is one of the most important assets to invest in when creating a small business. Analyzing how your prospects see you and finding a great way to communicate your unique value in 7 seconds or less is only one part of the branding process. How will your customers remember you? How does your target audience perceive your pricing and the value they receive in return? How do they rate your level of confidence and competence? Branding is the process of gaining clarity on how the world sees you. Businesses who fail to communicate a strong brand unfortunately usually fail quickly.